Addvantage Media is extremely excited to announce that it has gone into agreement with www.f1i.com to represent its online assets in the UK. Though well established in it’s native France (with not only the largest site in France but also the highest circulating print magazine), F1i.com has become that fastest growing site for Formula One fans. Dunstan Rickard (Managing Partner of Addvantage Media) says “Formula One is one of the biggest global sports, reaching nearly half a billion people worldwide. F1 fans are hugely passionate about this sport and have a huge appetite for up to the minute news and technical insights that F1i offers. F1i is in a unique position to have an incredible editorial team, who are highly respected by the paddock and by fans, giving them first access to the drivers, teams and Formula One operators. F1i.com has very ambitious plans, so Addvantage Media is delighted it has been offered the exclusive opportunity to drive advertising revenues for F1i, enabling F1i to be come the global authority on Formula One".