Well…in essence it’s a report showing the growing importance of digital media consumption, with digital now even further ahead of other media.
"Listening to the radio remains as popular as ever in the UK. According to February data from the UK’s Radio Joint Audience Research Limited (RAJAR), Ipsos MORI and RSMB, the total number of radio listening hours per week in the UK stood at nearly 1.02 billion in December 2014. This was only marginally lower than the total in December 2013, when that figure was 1.03 billion hours.
How listeners are tuning in is changing, though."
Source : eMarketer.com