Brand Safety & Mobile Privacy Top Challenges for Mobile Industry

We know, it’s getting a bit boring but the concerns are real……and much bigger than we thought.

"Research released by the Internet Advertising Bureau (IAB) UK, BVDW, IAB Europe, IAB France, IAB Italy, and IAB Spain, shows that 27% of UK media agencies employees have “no idea” how to comply with mobile privacy, and 22% have “no idea” about brand safety on mobile. However the study revealed that general mobile advertising knowledge in the UK has seen a 23% increase in the last year."