Are You Paying for Bots?

As programmatic becomes more popular, so do the concerns.

"How much money will you waste on bots next year? According to September 2014 research by White Ops and the Association of National Advertisers (ANA), in 2015, global advertisers will lose $6.3 billion to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more."

Source: emarketer.com